Cassidy oversees social media strategy, content development and reporting for a number of clients. She is passionate about creating engaging, educational content, analyzing data and discovering new social media platforms. She aims to keep the agency informed on the latest social trends or changes in the algorithm.
Cassidy graduated from Arizona State University with a BS in marketing and a BA in business communication. She began her career at a boutique agency in Phoenix working with clients in a variety of industries including education, healthcare, public utility, government, non-profit and retail. Most recently, Cassidy spent several years at FleishmanHillard in Dallas, TX where she provided ongoing social media and reputation management counsel to clients in the healthcare, public government and automotive industries.